Marketing is one of the most important aspects of running a successful cleaning business. Promoting your business and brand will make or break your business. Hence, it makes sense that you research how to properly advertise your business. Even if you currently have a constant supply of new clients from “word of mouth,” your marketing strategies will determine your growth for years to come.
Promoting your cleaning company doesn’t have to be complicated. There are various low-cost strategies to market your cleaning company.
In this post, we give you ten tips for marketing your cleaning service without spending a fortune!
1. Build a Brand
Your brand sets the identity of your company. You don’t want to take shortcuts with it!
Choose a short, memorable, and easy-to-pronounce name for your cleaning company. Hire a graphic designer from the start and have him design a logo that you can put all over the place. You can put it on pens, notepads, business cards, signs, and any other promotional tools.
Another crucial aspect of your brand is how it differentiates you from other companies. Do you just use environmentally friendly cleaning products? Do you make cleaning solutions yourself? Define your niche so that you may market it.
2. Get Client Reviews
Great client reviews are gold. However, it might be a tricky subject to bring up (especially with new clients).
If your consumers are happy with your services, ask them to leave a review on Google, Yelp, your website, or your Facebook page. Always thank them for their feedback. If you receive negative feedback, respond courteously.
3. Know Your Target Audience
Cleaning the house is beneficial to everyone. But let’s go back to the importance of “branding” and the “niche” part of your business. Consider the age group you’re targeting while creating any type of advertisement. Seniors? Mothers, who work? Families with a lot on their plates? Whatever your target demographic is, that should be the driving force behind your advertisement.
4. Build a Good Website
Your website allows potential clients to learn more about you, examine examples of your work, and book services online. Did you know that it takes visitors 0.05 minutes to form an opinion about your website? They are not skimming over your services in milliseconds but rather forming a quick judgment based on your website color, design, and ease of use.
Use easy-to-read text to explain how your cleaning services differ from the competition. Make a clear list of your prices and services, and make sure your contact information is visible. You can also use links and language that makes it easy for visitors to request a quote.
Search engines notice when you write your material with specific keywords (for example, “cleaning services MY CITY”). Search Engine Optimization (SEO) helps google rank your business higher on its search engine.
The idea is to create content around search terms that your potential customers are searching for. For example, if you run a residential cleaning company, using SEO will direct your ideal customers to your website when they search for “house cleaning tips.”
6. Utilize Social Media
Platforms like Facebook, Instagram, and Twitter aren’t simply for chatting with friends. They’re also fantastic for locating your potential clientele.
Social media advertising allows you to target ideal clients, manage your campaign budget and timeframe, track outcomes, and make changes on the fly. Facebook, Instagram, and Twitter all offer advertising. You can also post about your services on Facebook groups in your local town.
7. Do Not Undermine Blog Posts
Blogging can be a very effective way to promote your cleaning company. It is an essential component of creating a content marketing strategy for your cleaning company.
Blogging not only utilizes the advantage of SEO benefits and drives traffic to your website but can also be used to educate potential consumers and convert them into leads.
8. Use Video Marketing and YouTube
Video marketing makes your business look more authentic. It can immediately establish trust, rapport, and confidence with your audience. People hire companies they trust and believe are experts in what they do!
Customer testimonials, time-lapse cleaning films, before and after videos, and how-to videos are some video ideas that can work well.
9. Use Email Marketing
Email Marketing helps your business generate leads and improve your follow-up with potential clients. As you build your content marketing system of videos and blog articles, you’ll have new content to deliver on your email list.
Each piece of content you send out will increase your company’s credibility and confidence. As time goes on, these potential clients will switch to your services!
10. Use Real Photos Instead of Stock Photos
Showing actual images of employees in cleaning scenarios can establish trust in your company. Using stock photos can make it appear as though you’re hiding behind a computer screen or that you’re not presenting an accurate portrayal of what you do.
When you show actual images of your employees, clients can observe for themselves if they have the necessary equipment and follow proper cleaning procedures.
Are You Struggling with Marketing Your Cleaning Business? Get a Mentor
The business of cleaning can be highly demanding. The stakes are high, and the margins are low. This is where Cleaning Business Coaching can help!
Our cleaning business consultancy services can help you develop a suitable marketing plan to get your new cleaning business off the ground. Our knowledge and experience within the industry have taught us its complexities, and we are happy to share our insights with you!
Hire our cleaning business consultancy services now, and we’ll guide your business in every aspect, including marketing, recruitment, management, estimates, etc.