As a commercial cleaning business owner, you can generate leads in various ways, but not all of them will result in sales.
Commercial cleaning leads, in particular, may require extra work since most established organizations already employ cleaning services. With over one million commercial cleaning enterprises in the United States, claiming your fair part of the market can seem unattainable.
However, you should know that converting leads to sales in the commercial cleaning industry is a marathon, not a sprint, and focus on your marketing efforts. This will help you achieve long-term increases in profits.
Here are six ways that can help you capture qualified leads and convert them into long-term clients for your commercial cleaning company.
1. Choose the Right Marketing Methods
Hubspot revealed in their 2018 State of Inbound study that 30% of marketers believe that the traditional method of advertising—specifically, print, outdoor, and broadcast—is the least effective strategy. This indicates these methods won’t get you enough leads!
Creating cleaning leads is a bit different from other types of sales. There is nothing wrong with putting a little effort into traditional methods. But, before you spend a lot of money on direct mail campaigns or local television advertisements, keep in mind that digital is the new king.
Even if you’re unfamiliar with digital advertising, you should be aware of its significance in generating leads.
2. Understand your Target Markets
No lead-generating strategy will work if you don’t know anything about the audiences you’re trying to reach. For example, cleaning requirements for real estate offices will be different from dental offices. By understanding the pain problems of each industry you want to target, you can show them the value you can provide.
Keep in mind that several cleaning businesses within the industry compete to get on top. If you position yourself as the business that can best satisfy the client’s demands during the lead generation stage, you’ll be the first place they call when they do need cleaning services, even if it takes a few months.
3. Email Marketing
It may seem strange, but email marketing campaigns reigns as the most effective strategy for generating B2B leads in the United States.
With email marketing, you can contact many potential leads at once. Another reason is that email is less intrusive than mailings or phone calls.
Make sure your emails are attention-getting and brief. Otherwise, your recipients may not read far enough to comprehend the value you provide.
4. Referrals and Customer Retention
Going digital isn’t the only way to find cleaning leads! Another great technique to find clients in need of commercial cleaning services is through customer referrals. If your service is subpar, Customers would gladly suggest you to colleagues and friends. If you want to add a little extra motivation, provide current clients that refer you with new business discounts or free cleanings.
Your regular clients are some of your strongest leads for boosting profits. Stay in regular touch with them and find out how else your cleaning company can serve them. Upsell, wherever possible
You can also track down old customers and find a way to start doing business with them again. Relationships, both current and past, are more valuable than they appear. Nurture such connections and watch the money roll in.
5. Search Engine Optimization (SEO)
Search engine optimization (SEO) marketing is a very efficient way of attracting people to your website. You must research your leads’ frequently searched words and incorporate them in your titles and body texts. You should also focus on creating content that allures searchers to click on your site. This will improve your search engine rating.
Search engine results can also rank higher by linking to internal site pages and reliable outside sources.
6. Social Media Marketing
If you want to sign more contracts in the commercial cleaning business, you need to reach out to as many prospects as possible. An effective social media marketing strategy can help broaden your reach.
Here’s what you need to do for running a successful marketing strategy:
Post Content Regularly
The more you post on social media, the more chance you’ll get to connect with your leads. Share content relevant to their needs, such as insightful blog posts on your website or short articles written specifically for LinkedIn.
Keep Your Company Profiles Up-to-date
If your company profiles look like they haven’t been updated for a long time, you may lose credibility with your leads. By adding a high-resolution image, a short paragraph highlighting your achievements, and your contact information, you can enhance your brand image and add a professional touch to your social media presence.
Expand Your Network
As your network grows, so does your visibility. You can develop your brand identity and become a well-known company by connecting with leads in your target demographic.
Struggling with Getting Leads? Hire A Coach
Cleaning Business Coaching (CBC) will help you invest your time and money in the right lead generation strategies. Our commercial cleaning business coaching will help you nurture leads, no matter what your niche is or what leads you intend to target. We are aware of the intricacies of the cleaning industry and what it takes to succeed within.
Get in touch with our commercial cleaning business coaching services and take the first step towards expanding your cleaning company.