A decade ago, marketing your business was much simpler. Advertise on local radio and television, and get some billboards up. Today, advances in digital media have completely transformed the marketing landscape. In addition to social media, you have webinars, videos, cold-calling, emails, and many more ways to reach our target audience!
Cleaning business owners now have too many options to choose from. However, it’s not as straightforward. They often find themselves wondering which marketing channel to utilize!
In this post, we have listed some of the most effective platforms for cleaning companies. Keep in mind that this is not a comparison but rather an evaluation of what makes these channels so beneficial for your cleaning business.
Let’s go through each of them.
Social Media
Social media is a fantastic marketing platform. There are two options available to you: paid and organic.
Paid adverts are available on all social media platforms, allowing you to target your audience. This will yield some results, but at a cost.
Facebook is a great place to connect with people in real-time. As a cleaning service, most of your customers are adults who are either homeowners or business owners.
Studies indicate that many senior citizens prefer Facebook to other social media platforms. In this case, having an Instagram or Snapchat account isn’t necessary since they are only popular among the younger generation.
You can also use hashtags to get the word out about your promotion or marketing campaign on social media. A good hashtag can generate a lot of User Generated Content.
Google My Business
Create a Google My Business page to promote your company. The profile can be made for free. It will appear when potential clients search for services on Google or Google Maps in your area!
You can attract new consumers by personalizing it with images, introductory incentives, and up-to-date information about your cleaning services. Having a professional Google presence might help potential clients trust you. Google research shows that customers are 70% more likely to come and 50% more likely to engage with a business that has a Google My Business listing.
Search Engine Optimization
Search engines are one of the highest converting marketing channels. Search engine optimization (SEO) is a marketing discipline that focuses on implementing tactics to help your website rank higher in search engine results pages (SERPs). A high search ranking can demonstrate your organization’s validity and authority and create organic visitors with a high return on investment.
Besides optimizing your website for SEO, you should also consider your YouTube channel, Google Maps, Google My Business page, and blog.
Email Marketing
In email marketing, you send emails to build relationships with present and potential clients.
According to market research firm Radicati, the number of email users worldwide will reach 4.3 billion by 2023. The widespread use of emails is why it should remain a top choice for promoting your cleaning business.
When making an email list, make sure you involve the consent of your subscribers. Your subscriber should be willing to receive promotional items from your company. Otherwise, you will be branded as a spammer.
It’s a good idea to build and manage your own engaged email list rather buying ready-made email lists from dubious sources.
Also, focus on personalizing your campaign and messages for better engagement.
Video Marketing
If you haven’t considered video marketing yet, now is the moment. Video can help you increase conversions, boost ROI, and establish relationships with your audience.
Video is preferred by 69 % of consumers when learning about a brand’s services. That is why you should not undermine its importance in generating leads for your cleaning business and converting these leads into long-term clients.
Facebook, YouTube, and Instagram are the most popular video-sharing platforms, with Instagram being one of the most effective video marketing platforms.
Offline Advertising
In the age of the internet, it’s easy to dismiss offline advertising as viable marketing. However, keep in mind that not everyone uses the internet to research products or services.
According to a recent study from Pew Research, 10% of adults in the United States still don’t use the internet. This means that you can still reach large audience demography with offline advertising.
Here are some popular offline advertising methods
· Business cards
· Direct mail
· Print advertising
· Flyers and Brochures
· Billboards
· Discounts or promotions aimed at a specific demographic (e.g., student discounts)
· Attending relevant local and national events for networking purposes
Get a Guru for Your Cleaning Business
Are you having trouble marketing your cleaning service? Reach out to Cleaning Business Coaching(CBC), and we’ll prepare a marketing plan that will get your cleaning business off the ground. Our cleaning business consultancy services offer programs that will help you understand how to market your business and achieve the results you want!
Years of experience within the cleaning industry, combined with marketing insights gained from hours spent reading books, attending seminars, and doing trial-and-error trials, have taught us what works and what doesn’t!
Hire our cleaning business consultancy services now, get in-depth knowledge, resources, and training to scale your business to new heights!
